Social media has become ubiquitous in the lives of nearly all Americans. The average American checks a Facebook profile, Twitter page, favorite blogs, or YouTube account daily, if not more frequently. As a small business, your company is looking to reach people where they are, and introduce your products and services that meet their needs. Today, people are constantly involved with social media. Strategies to connect to these people are a must, therefore, if you want to reach the average American more successfully. Here are 3 easy-to-use social media strategies and tools you can start using to grow your business.
Facebook is the king of social networking right now, and if you haven't created a Facebook profile, then you are missing out on connecting with 400 million active users, 50% of which check their profile every day. The average user chooses to connect with 130 friends and 60 pages, groups, or events.
Imagine if you could create a simple but catchy Facebook page for your business, and just 1 average person connected to it. Since that person's connections are usually visible to all 130 friends, you have successfully exposed your company to 131 people with very little effort. It is relatively easy to get 100 people connected to a page, if it's exciting enough, which would then connect you with around 13,000 people. For free! How much would it cost your company to print 13,000 mailers, or advertise with a guaranteed audience of 13,000 people?
Twitter is on the fast-track to supplant Facebook as the top social media tool. User visits have risen over 1000% from 2009 to 2010 and show no signs of slowing down. Twitter is classified as "micro-blogging," where subscribers post short, 140 character or less, messages on their page. Other users can "follow" what you write on your page, and the more followers you can gather, the greater your reach. The top Twitter users have garnered over 5 million followers each.
It could take you some time and energy to gather this many followers on your first day, but Twitter can provide that personal touch that your company may be seeking. Social media strategies with Twitter can suggest that you tweet at least once per day, and stay active in the conversations that you and your contacts are involved in. Nothing communicates that you care about a person more than communicating with a person as a person.
StumbleUpon is a different kind of social media that your company can use to generate site visits. The basic idea is that as members of the StumbleUpon community visit websites, they can rate the quality of a site with a simple thumbs-up or a thumbs-down. As a result, websites that are frequently thumbs-upped are more likely to show up in each member's personalized recommendation list. Users also have the option of web "stumbling" as an alternative to web searching. When stumbling, search results are ranked in order of quality, as voted upon by users.
The time to begin utilizing social media strategies is now, because more users than ever are using social media sites. In this troubled economy, businesses need to go to their customers where they are, and customers today are found best through social media.
Looking for more details on using social media sites? Carl Diamond is an expert at producing websites that people love to gravitate to. Find out more at Carl's website
Related posts:
- Lawyer Marketing: How To Leverage Social Media To Get Exposure For Your Blog If a lawyer asks me how to use Facebook, Twitter,...
- Using Social Media For Your Online Business Is Important Social Media has become one of the most valuable and...
- Improve Your Internet Marketing Strategies Internet marketing is too huge a concept. It includes SEO,...
- Social Media Marketing For Dentists Can Bring In More Business Social media marketing for dentists offers a major benefit and...
- Find Executive Jobs Advice: Executive Social Networking Online A suggestion I would like to share with everyone -...