Pens are small and fairly cheap. In respect to using them as gifts, they are well utilised. They don't get disposed of until they have been fully used. Depending on usage, they usually have a life span of one or two months.. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpoint pens are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or children's wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
Imagination is the only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a wonderful physical design that has zero room for the information you want to add. This would completely defeat your advertising purpose.
Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don't use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.
Good suppliers of corporate gifts should allow you to buy pens in numbers you need, in addition to the design concept of the pen body & its quality aspects discussed here.
Discover how Pen can raise your marketing now. See us to have some essential Corporate Giftideas.
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